Privacy policy

Last Updated: August 27, 2026

House of Wash Luxury Fragrances respects your privacy and is committed to protecting the personal information you provide when visiting our website, purchasing our products, communicating with us, or interacting with our services.

This Privacy Policy explains what information we may collect, how we use it, when we may share it, and the choices available to you.

By using our website or providing personal information to House of Wash, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information that you voluntarily provide to us, including:

• First and last name
• Billing address
• Shipping address
• Email address
• Telephone number
• Order information
• Purchase history
• Account information
• Customer-service communications
• Product reviews or feedback
• Marketing preferences
• Information submitted through contact forms
• Information related to wholesale, corporate gifting, private-label, influencer, or business inquiries

When you make a purchase, payment information may be collected and processed by our third-party payment processors.

House of Wash does not necessarily receive or store complete credit-card or debit-card numbers.

2. Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, pixels, analytics tools, server logs, or similar technologies.

This information may include:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Products viewed
• Referring website
• Approximate geographic location
• Website interactions
• Date and time of visits
• Shopping-cart activity
• Advertising interactions
• Conversion information

This information helps us understand how customers use our website and improve our products, marketing, and customer experience.

3. How We Use Your Information

House of Wash may use personal information to:

• Process and fulfill orders
• Process payments
• Ship products
• Provide order confirmations and shipping updates
• Respond to customer-service inquiries
• Handle returns, refunds, exchanges, or damage claims
• Prevent fraudulent transactions
• Maintain customer accounts
• Provide customer support
• Improve our website and products
• Analyze website performance
• Understand customer preferences
• Develop new fragrances, products, and services
• Send marketing communications when permitted
• Provide promotional offers
• Manage loyalty, membership, or customer programs
• Conduct advertising and retargeting
• Manage wholesale and business inquiries
• Manage influencer and creator relationships
• Manage corporate gifting and private-label inquiries
• Comply with legal and regulatory obligations
• Protect House of Wash, our customers, and our business

4. Email Marketing

If you subscribe to our email list, create an account, make a purchase where permitted by law, or otherwise agree to receive marketing communications, House of Wash may send you information regarding:

• New fragrance launches
• Limited-edition releases
• Product restocks
• Promotions
• Events
• Special offers
• Discovery products
• Membership opportunities
• Company updates

You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in the applicable email.

Transactional communications regarding purchases, payments, shipping, account security, or customer service are not considered promotional communications and may still be sent when necessary.

5. SMS and Text Messaging

If House of Wash offers SMS or text-message marketing and you voluntarily opt in, we may send text messages regarding promotions, releases, order updates, events, or other communications described at the time you subscribe.

Consent to receive marketing text messages is not required as a condition of purchase.

Message and data rates may apply depending on your mobile provider.

You may opt out of marketing text messages by following the instructions provided in the applicable message, such as replying STOP, where supported.

6. Cookies and Tracking Technologies

House of Wash and our service providers may use cookies, tracking pixels, tags, and similar technologies to:

• Remember website preferences
• Maintain shopping carts
• Improve website functionality
• Analyze website traffic
• Measure advertising performance
• Understand customer behavior
• Personalize advertising
• Measure conversions
• Prevent fraud
• Improve the overall shopping experience

Some cookies are necessary for the operation of the website, while others may relate to analytics or advertising.

Your browser may allow you to block or delete certain cookies.

Disabling cookies may affect some website features.

7. Analytics and Advertising

House of Wash may use third-party analytics and advertising services, including platforms such as Google, Meta, social-media platforms, ecommerce providers, or similar technology providers.

These services may use cookies, pixels, identifiers, or other technologies to help us understand website activity and measure or personalize advertising.

Depending on applicable law and the technologies we use, visitors may have additional options to restrict certain advertising or data-sharing activities.

8. How We Share Information

House of Wash does not sell personal information in exchange for money as part of our ordinary business operations.

We may disclose personal information to service providers and business partners when reasonably necessary to operate our business.

These parties may include:

• Ecommerce platforms
• Website hosting providers
• Payment processors
• Shipping carriers
• Fulfillment providers
• Email marketing platforms
• SMS providers
• Customer-service platforms
• Analytics providers
• Advertising platforms
• Fraud-prevention services
• Accounting providers
• Legal or professional advisers
• Technology providers

These companies may process information only as necessary to provide their respective services, subject to their own agreements, policies, and legal obligations.

Certain privacy laws may define some advertising or analytics activities as "sharing," "selling," or targeted advertising even when no money is exchanged for the information.

Where required by applicable law, we will provide applicable choices regarding those activities.

9. Payment Information

Payments made through the House of Wash website may be processed through third-party payment providers.

These providers maintain their own security and privacy practices.

House of Wash generally does not store complete payment-card numbers when payments are processed through third-party payment systems.

10. Shipping Information

We may provide your name, shipping address, telephone number, email address, and other necessary order information to shipping carriers, fulfillment providers, or logistics companies for purposes of delivering your order and providing shipment updates.

11. Business Transfers

If House of Wash is involved in a merger, acquisition, financing, sale, restructuring, transfer of assets, or similar business transaction, personal information may be transferred as part of that transaction where permitted by law.

12. Legal Disclosures

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law
• Respond to lawful government requests
• Respond to subpoenas, court orders, or legal processes
• Investigate suspected fraud
• Enforce our Terms & Conditions
• Protect the rights or property of House of Wash
• Protect the safety of our customers or others
• Defend against legal claims

13. Data Security

House of Wash takes reasonable administrative, organizational, and technical measures designed to protect personal information.

However, no website, payment system, electronic transmission, or storage system can be guaranteed to be completely secure.

Customers are responsible for maintaining the confidentiality of any account credentials associated with their House of Wash account.

14. Data Retention

We retain personal information for as long as reasonably necessary to:

• Fulfill purchases
• Maintain business and accounting records
• Provide customer service
• Resolve disputes
• Prevent fraud
• Meet tax and regulatory obligations
• Enforce agreements
• Conduct legitimate business operations

Retention periods may vary depending on the type of information and applicable legal requirements.

15. Your Privacy Rights

Depending on where you live and applicable law, you may have certain rights regarding your personal information.

These rights may include the ability to request:

• Access to personal information we maintain about you
• Correction of inaccurate information
• Deletion of certain personal information
• A copy of certain personal information
• Information regarding how your data is processed
• Opt-out of certain targeted advertising
• Opt-out of certain forms of sale or sharing of personal information
• Withdrawal of certain marketing consent

Some rights are subject to exceptions or verification requirements under applicable law.

To submit a privacy request, contact:

Email: washperfumes@gmail.com

Please include sufficient information for us to understand and verify your request.

We will not unlawfully discriminate against customers for exercising applicable privacy rights.

16. California and Other U.S. State Privacy Rights

Residents of certain U.S. states may be entitled to additional privacy rights under their state law.

Depending on the law and whether it applies to House of Wash, these rights may include access, correction, deletion, portability, and the ability to opt out of certain targeted advertising, profiling, sale, or sharing activities.

House of Wash will honor applicable verified requests as required by law.

17. Do Not Track Signals

Some internet browsers offer a "Do Not Track" setting.

Because there is not a universally adopted standard governing all Do Not Track signals, our website may not respond to every traditional browser-based Do Not Track signal.

Where applicable law requires recognition of legally recognized opt-out preference signals, House of Wash and its applicable service providers will address those signals as required.

18. Children's Privacy

The House of Wash website and products are not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13.

If we learn that personal information from a child under 13 has been collected without appropriate authorization, we will take reasonable steps to delete it.

Parents or guardians who believe a child has provided personal information may contact us.

19. Social Media

If you interact with House of Wash through Instagram, Facebook, TikTok, YouTube, or other social-media platforms, those platforms may independently collect or process information about you.

Your use of those services is governed by the privacy policies and terms of the applicable platform.

Information you choose to make public through social media may be visible to others.

20. User-Generated Content and Reviews

If you voluntarily submit reviews, testimonials, photographs, videos, comments, or other content to House of Wash or publicly tag House of Wash through social media, that information may be publicly visible.

Where permitted, House of Wash may request permission to feature customer-generated content in marketing, advertising, social media, or website materials.

21. Third-Party Links

Our website may contain links to third-party websites, social-media platforms, payment services, or other external resources.

House of Wash is not responsible for the privacy practices, content, or security of third-party websites or services.

We encourage customers to review the privacy policies of any third-party service they use.

22. International Visitors

House of Wash is based in the United States.

If you access our website from outside the United States, information you provide may be transferred to, processed in, or stored in the United States or other locations where our service providers operate.

Privacy laws in those jurisdictions may differ from those in your location.

23. Changes to This Privacy Policy

House of Wash may update this Privacy Policy periodically to reflect changes to our business, website, technology, services, or legal obligations.

When material changes are made, the revised policy will be posted on our website with an updated "Last Updated" date.

We encourage customers to review this Privacy Policy periodically.

24. Contact House of Wash

Questions, concerns, or privacy requests may be submitted to:

House of Wash Luxury Fragrances

Email: washperfumes@gmail.com
Instagram: @howfragrances
Facebook: House of Wash
Website: howfragrances.com

House of Wash Luxury Fragrances

Royalty • Purpose • Eternity

We respect the trust our customers place in our house, both in the fragrances we create and in the information they share with us.